Tempus Marketing specializes in the strategy and execution of digital ad buys. We offer clients strategic access to all major digital inventory channels, targeting technologies, and optimization capabilities available and needed in today’s marketing landscape. By combining traditional fundamentals with digital advancements, we push to extend the reach, scalability, and efficiency of marketing budgets. Read below about the channels, tactics, and philosophy involved in our approach.
Deliver video messaging within native & on-demand content by accessing viewership through channels like In-stream, Connected-TV, digital billboards, & YouTube
1st Party Data
Leverage your own proprietary and customer data by matching it to online profiles to use as a target audience for direct messaging
Geo-pulse Footprint
Deliver messaging to people based on their movement patterns by utilizing geo-fence boundaries accurate to 1-meter
3rd Party Data
Harness the power of big data by accessing a wide yet specific range of audience segments through use of our data partners like Experian, BlueKai, & DataAlliance
Look-alike Modeling
Take a customer list or another audience segment like past website visitors to create a character profile, then match this profile to others online based on similar characteristics
Retargeting
Actively re-engage past site visitors and direct specific messaging to users based on the exact pages they’ve spent time on
Cross-Device
Reach and deliver messaging to the same unique individual across many formats and mediums in order to build affinity and frequency
Campaign goals require different strategic direction and budget allocation in order to be most effective. There are many ways to empower data and messaging to reach online consumers, but selecting the proper channels and targeting tactics that will do that most efficiently is what drives real and lasting success. Every campaign is paired with a strategic proposal that forecasts the ad channels and targeting tactics that we believe would make the most impact for each specific budget and objective. Below are some of the strategic variables that we factor into the formula when building our campaign architecture.
Audience Identity
Channel Selection
Geographic Zoning
Targeting & Data Preference
Reach & Scalability
Attribution & Measurement
Cost Efficiency
Programmatic & Manual Optimization
With so many data variables to take advantage of, constant adjustments must be made in order to keep tactics and budgets working toward their potential. Using both AI-based rule sets and manual adjustment, our campaigns are constantly monitored, analyzed, and enhanced in order to be as optimal as possible. Proper technical analysis while understanding the fundamental goal of the campaign is our key to effectively putting marketing dollars to best use.
Reporting & Transparency
Receive ongoing reports of campaign performance along with analysis of what the data is telling us and how we’re using it to direct future performance. Below are some of the data metrics that we monitor and optimize toward when managing campaigns.
Reach & Allocation
Frequency & Retention
Traffic Flow
Secondary Action
Viewability
Competitive Impression Share
Social Interest & Ad Recall
If you’re interested to work together, please contact us below for a consultation.